Communicating gender equality for social change in Melanesia
This research project examines how communication can be used to promote social change by challenging gender norms and stereotypes. It will explore the conditions that enable or constrain such practices, and specifically the role of donors.
Case studies will be used to explore examples of innovative use of communication platforms and media (including theatre, radio, film and print) to promote gender equality across Vanuatu, Fiji, PNG and the Solomon Islands:
- FemLINK Pacific: a Fiji-based feminist community media organisation
- Wan Smolbag: A Vanuatu-based NGO working in community threatre
- Vois Blong Mere: An NGO based in the Solomon Islands, working to bring women's voices into mainstream media
- The Centre for Social and Creative Media, University of Goroka: A PNG-based media research and production centre focusing on film-making.
Their activities include countering gender stereotypes through diverse representations of women and men, raising awareness of gender inequality, and providing education and information on gender equality.
This participatory research will use methods including desk-based research and document and content analysis, in-depth interviews (with individuals and small groups), and participant observation. Key research questions include:
- How are organisations in Melanesia using communication for development (C4D) techniques, tools and platforms to promote gender equality?
- To what effect? What outcomes have been achieved? Why are these significant?
- What are the challenges and/or limitations encountered? What factors are enabling success?
- How do external actors enable or constrain success?
Researcher: Tait Brimacombe
Image: Radio announcer in the Solomon Islands (Rob Maccoll/DFAT)