Communicating gender equality for social change in Melanesia

This research project examines how communication can be used to promote social change by challenging gender norms and stereotypes. It will explore the conditions that enable or constrain such practices, and specifically the role of donors.

Case studies will be used to explore examples of innovative use of communication platforms and media (including theatre, radio, film and print) to promote gender equality across Vanuatu, Fiji, PNG and the Solomon Islands:

Their activities include countering gender stereotypes through diverse representations of women and men, raising awareness of gender inequality, and providing education and information on gender equality.

This participatory research will use methods including desk-based research and document and content analysis, in-depth interviews (with individuals and small groups), and participant observation. Key research questions include:

  • How are organisations in Melanesia using communication for development (C4D) techniques, tools and platforms to promote gender equality?
  • To what effect? What outcomes have been achieved? Why are these significant?
  • What are the challenges and/or limitations encountered? What factors are enabling success?
  • How do external actors enable or constrain success?

ResearcherTait Brimacombe

 

Image: Radio announcer in the Solomon Islands (Rob Maccoll/DFAT)

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The Developmental Leadership Program (DLP) is an international research initiative that explores how leadership, power and political processes drive or block successful development.

DLP focuses on the crucial role of home-grown leaderships and coalitions in forging legitimate political settlements and institutions that promote developmental outcomes, such as sustainable growth, political stability and inclusive social development.

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