Communication for Development

This three-page Concept Brief introduces ‘Communication for Development’ (C4D). It is designed for those who are new to the idea, and addresses three main questions: What is C4D? How is it used in international development? And what are some of the common pitfalls associated with its use?

C4D supports development and/or social change by promoting voice, participation and access to information and ideas. It facilitates dialogue, and does not just disseminate information in a linear way. C4D underpins transparency and accountability, collective action, and the shaping of attitudes and norms. It is used in many sectors – to enhance health, governance, livelihoods, disaster risk reduction and humanitarian response, for example. C4D draws on a range of communication platforms and a strong understanding of the sociocultural context.

C4D approaches need to consider how to limit the spread of inaccurate information (such as rumour and myth) and negative messages, as well as how to promote positive messages.

About DLP

The Developmental Leadership Program (DLP) is an international research initiative that explores how leadership, power and political processes drive or block successful development.

DLP focuses on the crucial role of home-grown leaderships and coalitions in forging legitimate political settlements and institutions that promote developmental outcomes, such as sustainable growth, political stability and inclusive social development.

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News

Power and systems, and their role in developmental change: Guest seminar with Duncan Green

Tuesday 21st February 2017

Seeing power and complex social systems clearly is the first step towards supporting positive developmental change, says Oxfam Strategic Director and DLP research partner Duncan Green. He discussed the themes of his latest book at a recent International Development Department guest seminar at the University of Birmingham.

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'How Change Happens': Birmingham seminar with Duncan Green

Monday 9th January 2017

What works in achieving progressive change? How do power and systems shape change, and how can you influence them? Join Oxfam's Duncan Green on Thursday 19 January to discuss the themes of his new book 'How Change Happens'. The presentation will be followed by a drinks reception and book signing.

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