Communication for Development

This three-page Concept Brief introduces ‘Communication for Development’ (C4D). It is designed for those who are new to the idea, and addresses three main questions: What is C4D? How is it used in international development? And what are some of the common pitfalls associated with its use?

C4D supports development and/or social change by promoting voice, participation and access to information and ideas. It facilitates dialogue, and does not just disseminate information in a linear way. C4D underpins transparency and accountability, collective action, and the shaping of attitudes and norms. It is used in many sectors – to enhance health, governance, livelihoods, disaster risk reduction and humanitarian response, for example. C4D draws on a range of communication platforms and a strong understanding of the sociocultural context.

C4D approaches need to consider how to limit the spread of inaccurate information (such as rumour and myth) and negative messages, as well as how to promote positive messages.

About DLP

The Developmental Leadership Program (DLP) is an international research initiative that explores how leadership, power and political processes drive or block successful development.

DLP focuses on the crucial role of home-grown leaderships and coalitions in forging legitimate political settlements and institutions that promote developmental outcomes, such as sustainable growth, political stability and inclusive social development.

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New article - To Boldly Know: Knowledge, Peacekeeping and Remote Data Gathering in Conflict-Affected States

Thursday 12th October 2017

In this article in the Journal of International Peacekeeping, DLP researcher Suda Perera critically evaluates crowdsourcing's uses and abuses, and warns against an over-reliance on remotely gathered conflict data.

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Why political settlements matter

Thursday 5th October 2017

Join us on 5 Oct 2017 at ODI (10-11:30am) to discuss the research featured in a special issue of The Journal of International Development co-edited by Alina Rocha Menocal (DLP and ODI) and Jan Pospisil (Political Settlements Research Programme at the University of Edinburgh).

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