Communication for Development

This three-page Concept Brief introduces ‘Communication for Development’ (C4D). It is designed for those who are new to the idea, and addresses three main questions: What is C4D? How is it used in international development? And what are some of the common pitfalls associated with its use?

C4D supports development and/or social change by promoting voice, participation and access to information and ideas. It facilitates dialogue, and does not just disseminate information in a linear way. C4D underpins transparency and accountability, collective action, and the shaping of attitudes and norms. It is used in many sectors – to enhance health, governance, livelihoods, disaster risk reduction and humanitarian response, for example. C4D draws on a range of communication platforms and a strong understanding of the sociocultural context.

C4D approaches need to consider how to limit the spread of inaccurate information (such as rumour and myth) and negative messages, as well as how to promote positive messages.

About DLP

The Developmental Leadership Program (DLP) is an international research initiative that explores how leadership, power and political processes drive or block successful development.

DLP focuses on the crucial role of home-grown leaderships and coalitions in forging legitimate political settlements and institutions that promote developmental outcomes, such as sustainable growth, political stability and inclusive social development.

Find out more

News

Doing Development Differently workshop - Jakarta 2017

Thursday 30th March 2017

Putting the concept of Thinking and Working Politically into practice was at the heart of a workshop on 15-16 March attended by more than 200 delegates from the field of international development. Delegates from the government, civil service and local organisations of the host country, Indonesia, were joined by academics, including DLP researchers, and staff from donor organisations and NGOs.

Read more

DLP shares research at FCO Africa Study Day

Monday 27th March 2017

DLP findings on the Democratic Republic of Congo were among the topics discussed with with UK diplomats and civil servants at the FCO's Africa Study Day, held at Sandhurst on 21 March. This year's Foreign and Commonwealth Office event was organised by University of Birmingham's International Development Department, home to DLP.

Read more

Follow: @dlprog