Communication for Development

This three-page Concept Brief introduces ‘Communication for Development’ (C4D). It is designed for those who are new to the idea, and addresses three main questions: What is C4D? How is it used in international development? And what are some of the common pitfalls associated with its use?

C4D supports development and/or social change by promoting voice, participation and access to information and ideas. It facilitates dialogue, and does not just disseminate information in a linear way. C4D underpins transparency and accountability, collective action, and the shaping of attitudes and norms. It is used in many sectors – to enhance health, governance, livelihoods, disaster risk reduction and humanitarian response, for example. C4D draws on a range of communication platforms and a strong understanding of the sociocultural context.

C4D approaches need to consider how to limit the spread of inaccurate information (such as rumour and myth) and negative messages, as well as how to promote positive messages.

About DLP

The Developmental Leadership Program (DLP) is an international research initiative that explores how leadership, power and political processes drive or block successful development.

DLP focuses on the crucial role of home-grown leaderships and coalitions in forging legitimate political settlements and institutions that promote developmental outcomes, such as sustainable growth, political stability and inclusive social development.

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News

Program Manager job vacancy - join us!

Friday 1st March 2019

DLP is looking for a Program Manager for a new three-year phase of research on how leadership can support development in Asia and the Pacific.

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Tackling violence in the DRC: new papers discuss ways forward

Tuesday 18th December 2018

As the Democratic Republic of the Congo prepares for tense presidential elections, two new papers unpack some of the drivers of the prolonged conflict and insecurity in the eastern provinces.

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